Embrace Life:

Embrace Life by Dove is a Facebook App built almost entirely from HTML, CSS, and JavaScript. The interface contains tens of thousands of lines of custom code which tightly integrate with the Facebook platform through its OpenGraph API using FQL.

Users are able to AJAX upload photos to Facebook, choose (via drag and drop) from various panes which photos to include in their storyboard, and then crop each selection for better presentation. The photo selections and coordinate are then posted to a .net database before being fed to a Flash movie where the user stars in their own Dove ad. Lastly, users are able to post their personalised movie to Facebook where friends are able to comment on the article.

site: http://apps.facebook.com/embracelife

Dead Sea Minerals:

Dead Sea Minerals a fully HTML, CSS, and JavaScript solution to a diary interface used in a global Dove campaign.

site: http://apps.facebook.com/deadseadiary